![]() Palate: Slow start, warm ginger sizzle and caramel through the middle, that starts dying into an overly burnt butter sort of bitterness. Nose: Malty, candied lemon peel, touch of ginger. It competes well against single malt scotches in its price range. ![]() It lacks the richness of popular scotches, and the edge of much cheaper bourbons. So what of the whisky inside the Indiana Jones bottle? For someone with a well-rounded whisky collection that includes bourbons and Irish whiskeys, I can’t see this being a frequent sipper. The results are only based on a survey of 100 bars, but certainly as a trend, this is relevant to the continued success of this brand. It sits third in sales behind Johnnie Walker and Laphroaig. Drink International named this a top trending brand for bars ahead of Johnnie Walker, Compass Box, and Laphroaig. Drink responsibly.” This is, in every way, a marketing success. On the back of the bottle, they even have the playful words of “Don’t be a drunk monkey. The name comes from the slang used to describe an injury workers receive from turning malted barley back in the day before labour laws. The bottle itself contains flaws in the glass with divots, and whether this is on purpose or a result of cost cutting, it works wonderfully to complete the image. ![]() The plastic monkeys on the bottle not only stick out of the bottle, the glass is molded to shape around these monkeys. The bottle is beautiful, almost like bourbon meets Pirates of the Caribbean, plus some Indian Jones thrown into the mix. The “Batch 27” on the top is part of the charm even though it has little relevance to the whisky inside. Grant & Sons has succeeded wonderfully in this. Making a higher quality blended malt scotch a commercial success is a challenge, and it could only be a success with great marketing. Plus, Johnnie Walker has had a bit of a head start. While Johnnie Walker is the best selling scotch in the world (a blended scotch), it’s sales have also been hurting of late. The market generally gets down on blends, and few consumers can tell you the difference between a blended scotch and a blended malt scotch. It’s the successful endeavor of Grant & Sons. It’s whisky comes from Glenfiddich, Balvenie, and Kininvie distilleries (and possibly a fourth distillery). Grain whisky is generally ( but not always!) the ‘cheap’ stuff. That differs from a Scotch Blend, which is a blend of whisky from multiple distilleries, with malted barley and at least one other grain whisky. What’s a Blended Malt Scotch, than? It’s a blend of whisky from multiple distilleries, that’s 100% malted barley, made in Scotland. It's most often blend of hundreds of barrels, and so long as those barrels contain 100% malted barley whisky that was distilled in the same distillery, it's defined as single malt scotch. Single malt scotch is a single distillery whisky made in Scotland of 100% malted barley. I sometimes avoid defining “Single Malt Scotch” during whisky tastings because I get the inevitable questions that cause more confusion than clarity.
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